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The changing face of Vietnamese management / edited by Chris Rowley and Quang Truong

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Vietnam has emerged from long periods of colonialization, wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures. The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management , draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book: Contextualizes political, economic and social traditionsDiscusses Vietnam's competitiveness within the global economyAnalyzes key functional areas, including HRM, marketing, finance and strategyExamines key issues and new developments in management and business This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.

內容註

Setting the scene for the changing face of management in Vietnam -- The changing face of human resource management in Vietnam -- The changing face of marketing management in Vietnam -- The changing face of financial market management in Vietnam -- The changing face of strategy management in Vietnam -- The changing face of foreign direct investment management in Vietnam -- The changing face of public sector management in Vietnam -- The changing face of women managers and small and medium sized enterprises in Vietnam -- The changing face of management in Vietnam revisited

資料來源: Google Book
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