The Internet publicity guide : how to maximize your marketing and promotion in cyberspace / V.A. Shiva
- 作者： Shiva, V. A.
- 出版： New York : Allworth Press c1997
- 主題： Internet advertising , Internet marketing , Web sites , Directories , Internet advertising , Internet marketing , Web sites--Directories
- ISBN： 1880559609 (pbk.): Gift 、 9781880559604
- 一般註：Includes index.
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讀者標籤：
- 系統號： 000499087 | 機讀編目格式
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The Internet Publicity Guide is a complete and practical explanation of the opportunities on the Internet and World Wide Web for businesses and individuals who want to publicize, market, and promote their products or themselves. V. A. Shiva explains how interactive marketing differs from conventional marketing and provides the knowledge and tools that will enable entrepreneurs and large companies to promote themselves successfully online. He describes the benefits of narrowcasting, niche marketing that is cost-prohibitive in conventional advertising media; cross-promotion, integrating your Website in a cohesive multimedia publicity program; the correct "netiquette" for selling through newsgroups; designing a home page to attract and direct potential customers; and a wealth of other helpful tips, strategies, and ideas. Included are extensive lists of media contacts and useful resources.