Emerging and evolving business and management issues in Vietnam : research and practice / edited by Hoai Trong Nguyen, Thanh Dinh Su, Toan Luu Duc Huynh, Angelina Nhat-Hanh Le, University of Economics, Ho Chi Minh City, Vietnam.
- 其他作者：
- 其他題名：
- Asia-Pacific business series
- 出版： Singapore ;Hackensack, NJ : World Scientific ©2024
- 叢書名： Asia-Pacific business series,vol. 15
- 主題： Vietnam , Economic conditions , Management , Vietnam--Economic conditions--21st century. , Management--Vietnam.
- ISBN： 9789811286094 (hardcover): NT$4193 、 9811286094 (hardcover)
- 書目註：Includes bibliographical references and index.
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讀者標籤：
- 系統號： 005723340 | 機讀編目格式
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摘要註
"Research has shown that the pandemic has had a profound impact on the dimensions of environmental uncertainty. With the advent of technology, marketing and advertising have undergone constant development and refinement in order to adapt to the growing needs of buyers and investors alike. This book aims to provide a comprehensive review of strategic management and cultural intelligence, in relation to the measurement of financial information quality in recent times. It illustrates how marketing and advertising have changed from conventional to digital marketing, discussing the latest technological features, in addition to the variety of benefits that existing and emerging immersive technologies can bring to retailers and consumers. The study of the transformation of a market-oriented economy is crucial to a successful transition, along with the advancements in exchange efficiency and effectiveness. The book also covers cultural intelligence and financial literacy among in terms of spending, saving, borrowing, and investment in Vietnam"--