品牌知識、顧客價值與購買意圖關係之研究 : 以網購水梨禮盒為例 = The study of the relationship between brand knowledge, customer value, purchase intention : taking example of the pears gift box / 劉靜宜撰
品牌知識、顧客價值與購買意圖關係之研究 : 以網購水梨禮盒為例 = The study of the relationship between brand knowledge, customer value, purchase intention : taking example of the pears gift box
