資料來源:
三民書局
When innovation moves at digital speed : strategies and tactics to provoke, sustain, and defend innovation in today's unsettled markets / MIT Sloan Management Review.
- 其他作者：
- 其他題名：
- Digital future of management
- Digital future of management series
- 出版： Cambridge, MA : The MIT Press ©2018
- 叢書名： The digital future of management
- 主題： Organizational change. , Business enterprises , Technological innovations. , New products , Management. , Organizational change. , Business enterprises--Technological innovations. , New products--Management.
- ISBN： 9780262535717 (paperback): NT$661
- 書目註：Includes bibliographical references and index.
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讀者標籤：
- 系統號： 005658534 | 機讀編目格式
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Practical advice from experts on how to create, manage, measure, and improve innovation in and for today's digital marketsAll organizations grapple with what digitalization means for their business an
摘要註
Practical advice from experts on how to create, manage, measure, and improve innovation in and for today's digital markets All organizations grapple with what digitalization means for their business and, in particular, how digital forces will drive their approaches to innovation. But very few organizations have clearly defined the scale, speed, and scope of their engagement with the digital world. These essays, from the pages of the preeminent journal MIT Sloan Management Review, offer practical advice from experts on how to create, facilitate, and manage innovation in and for today's digital markets. The essays emphasize the power of intersections, where different mindsets and skills collide. These connections can be external—LEGO, for example, has engaged more than 100,000 adult fans in user communities—or internal, as when “brokers,” “connectors,” and “energizers” act within organizations. Contributors stress the value of action over analysis, citing examples that affirm the power of trial-and-error experimentation. They demonstrate that innovation success requires thinking beyond technology. Innovation is not created by white-coated scientists in a lab; it is not the job of the few but of the many. And finally, the contributors warn that the greatest enemy lies within; innovators often encounter fierce internal resistance. They consider innovations in the innovation process itself, describing the promise and pitfalls of “design thinking” and offering advice on how to manage the tension between new and existing business models. Innovation is not a magical act practiced by a select few with rare gifts. Innovation is a discipline that can be measured, managed, and improved. When Innovation Moves at Digital Speed provides practical guidance for innovation success.-- Provided by publisher.
內容註
Series foreword -- Introduction: innovation at digital speed / Scott D. Anthony -- Tactics to boost innovation -- How to catalyze innovation in your organization / Michael Arena, Rob Cross, Jonathan Sims, and Mary Uhl-Bien -- Harnessing the secret structure of innovation / Martin Reeves, Thomas Fink, Ramiro Palma, and Johann Harnoss -- Developing innovative solutions through internal crowdsourcing / Arvind Malhotra, Ann Majchrzak, Lóle Kesebi, and Sean Looram -- Collaborating with customer communities : lessons from the Lego Group / Yun Mi Antorini, Albert M. Muñiz, Jr. and Tormod Askildsen -- Strategic perspectives -- Finding a lower-risk path to high-impact innovations / Joseph V. Sinfield and Freddy Solis -- The flare and focus of successful futurists / Amy Webb -- Why design thinking in business needs a rethink / Martin Kupp, Jamie Anderson, and Jorg Reckhenrich -- Developing new products in emerging markets / Srivardhini K. Jha, Ishwardutt Parulkar, Rishikesha T. Krishnan, and Charles Dhanaraj -- Managing the challenges -- The hard truth about business model innovation / Clayton M. Christensen, Thomas Bartman, and Derek van Bever -- Managing tensions between new and existing business models / Kristian J. Sund, Marcel Bogers, J. Andrei Villarroel, and Nicolai J. Foss -- Why great new products fail Duncan simester -- Creating better innovation measurement practices -- The people part -- When innovation meets the language of the corner office / Dave Rochlin -- Why learning is central to sustained innovation / Michael Ballé, James Morgan, and Durward K. Sobek II -- Learning the art of business improvisation / Edivandro Carlos Conforto, Eric Rebentisch, and Daniel Amaral -- Contributors -- Index.