Mastering alliance strategy : a comprehensive guide to design, management, and organization / James D. Bamford, Benjamin Gomes-Casseres, Michael S. Robinson
- 作者： Bamford, James D. 1965-
- 其他作者：
- 其他題名：
- The Jossey-Bass business & management series
- 出版： San Francisco, CA : Jossey-Bass c2003
- 叢書名： The Jossey-Bass business & management series
- 主題： Strategic alliances (Business) , Case studies , Strategisch management , Strategic alliances (Business) , Strategic alliances (Business)--Case studies , Strategisch management
- ISBN： 078796462X (hbk.): Gift 、 9780787964627
- 一般註：Includes bibliographical references and index.
-
讀者標籤：
- 系統號： 000505802 | 機讀編目格式
館藏資訊
本館視聽資料與可外借圖書提供預約服務，每張借閱證總共可預約10冊(件)。
密集書庫中不可外借圖書提供調閱服務，每張借閱證總共可調閱10冊(件)。
如預約/調閱圖書或視聽資料因破損、遺失等因素無法借閱時，本館將以電子郵件或電話簡訊通知讀者取消該筆預約/調閱申請。
內容註
Introduction: what is alliance strategy? -- Envisioning collaboration -- Finding joint value -- Managing risk -- Entering emerging markets -- Putting strategy before structure -- Collaborating with competitors -- Crafting the agreement: lawyers and managers -- Negotiating the deal -- Relationship management -- Governing collaboration -- Making joint decisions -- Managing without control -- Alliance staffing -- Roles of the alliance manager -- Life as an alliance manager -- Why joint ventures die -- Graceful exit -- Constellation strategy -- Constellation governance -- Constellation dynamics -- Reaching every pocket: Coca-Cola -- Network effects: Visa International -- From local to global: Colliers International -- Leading wagon trains: western wisdom -- Growth of alliance capabilities -- Alliances across the corporation: Unisys -- Training for collaboration -- Grandmasters at the extremes -- Order out of chaos: Lotus development -- From art to science: FedEx -- an army of diplomats: Eli Lilly